Brand Strategist, Creative Director & Designer
"You're only as good as your last piece of work!"
"You're only as good as your last piece of work!"
I’m an all round creative thinker with more than 18 years experience in helping brands and people connecting with their audiences.
Having an hybrid skill set, I’m truly passioned about the combination of powerful storytelling with technology. Along the years throughout my professional journey I’ve gained an invaluable deep understanding of the different possibilities of telling compelling stories and and how these give birth into memorable ideas that resonate with the audiences.
As a designer – experience is everything – and I believe it’s possible to change people’s life for better through relevant interactive media, products and utilities. Whether this is done using different mediums and/or via different communication channels, I am able to grasp what really matters in order to connect with people.
When not in London I can be found chilling around the mediterranean, surfing on a distant island on the pacific or hiking the highest peaks. While doing this I like to keep myself busy with a balance between client and personal R&D work in order to feed my curiosities. This allows me to maintain an integrated perspective and to build up on gaining new ways to approach what I love doing - having ideas and turning them into reality.
Responsible for overseeing all things creative globally for all House of Abundance territories.
Ongoing relation with the client in several work streams from brand strategy, corporate identity, print collateral, online platform UX, UI & development, email marketing, media kit, content eBooks & community management.
Worked on the Dyson account helping the team in several work streams on Dyson.com.
Worked on SEAT full integrated pitch (online & offline) defining the service features.
Worked on Unilever account designing the new look and feel for the new Walls Magnum online platform to be released on the 2nd Quarter of 2016.
Managed a team of designers on the day-to-day production of the online platform, emailing & social and micro-campaign executions as well as Young Brits competition. Other relevant tasks involved wire-framing and prototyping design concepts, the migration of Jack Wills.com onto the new Demandware e-commerce platform. Also establishing the first Digital Guidelines handbook for the client.
Working across some of the company existent clients such as Nike and Marla and prospect ones developing pitches for NBA and Costa Coffees.
Wonderland Ibiza is a new creative boutique studio based on the island of Ibiza offering a spectrum of creative services from digital, print and video to sound design. Informed by a digitally-driven past, we are also experienced in brand development including Logo and Identity design for print, video, animation/motion graphics or sound.
With agency and luxury brand experience in Europe, South-America & South-East Asia, Wonderland Ibiza is a small, flexible studio with an International outlook.
House of games was the indian startup company responsible to distribute and sell several card and board games in India including Star Wars, Lord of the Rings, the Hobbit & Game of Thrones.
This project took of while I was backpacking on my sabbatical travelling through the Indian territory where I was approached by one of the co-founders who carefully took me through his vision & strategy for the first online presence of House of Games.
Today, and due to the lack of resources and change of their strategy, House of Games have fully concentrated onto the creation of it’s own card game, Maha Yodha – an epic battle-themed strategic card game based on ancient stories from hindu mythology.
Travelling in Asia from Sri-Lanka to Indonesia. Delivering work to clients in Brazil, India and UK. Working on personal projects exploring new techniques on audio and visual disciplines.
TALK Filmes is a production agency based out of Sao Paulo – Brazil producing content for Internet, TV and Cinema for a wide range of clients such as Fiat, Microsoft, Unilever, Samsung, MTV, Adidas and the best creative agencies in Brazil.
Working closely with the client on several work streams: from establishing their online presence, developing video brand idents, social media executions, email templates and printed collateral.
Supporting the Creative Digital Media team working across different global products from conception to execution through touch screen interfaces to mobile and online experiences.
While my time in Burberry I was responsible for bringing to life most of their online experiences (micro campaigns) during the period of one year, working from concept to user experience to the final visual experiences.
• Burberry Art Of The Trench: digital kiosk
• Burberry Tailoring: in-store iPad POS app
• Burberry Tailoring: online experience
• Burberry Eyewear: online experience
• Burberry A/W12: online experience
• Burberry Festive Gifts: online experience
Worked globally for clients around the globe. Current projects ranged from art direction & design for documentaries (London – UK), prototypes for interactive audiovisual installations (London – UK), art direction for web & motion graphics (Sao Paulo – Brazil) and art & creative direction for web in the games industry (India).
Contracting in London through several agencies with work done for BBC, Google, Lloyds TSB & Kimberly-Clark.
Developed different work streams including some pitch work for several clients such as Lexus, Diesel, T-Mobile and Kimberly-Clark.
• Diesel: Diesel Island campaign (S/S11)
• T-Mobile: Life’s for Sharing brand portal
• Kimberly-Clark: Andrex Puppify Me! app
Working on several design projects and pitch work across different clients.
• Yell.com – Mobile iPhone App.
• Yell.com – Redesign & Digital Brand Guidelines book
• De Beers – pitch concept
• Euston Partners (Daily Telegraph Media) – pitch concept
Relocated in Berlin at Nokia offices (Gate5) to lead design teams based at Nokia Maps (places, favourites, routing and journeys teams) and support on the ongoing projects in development.
• Ovi Maps.com redesign – UXcellence
• Ovi Maps Map Loader online version
• Ovi Maps.com refactoring – SR10
Integrated the team responsible for bringing to life Ovi.com. Ovi was the first ever cloud based service system integrating the different digital services provided by Nokia such as Maps, Calendar & Contacts, Share on Ovi, N-Gage, Files on Ovi and Nokia Music).
• Share on Ovi
• Ovi Maps
• Ovi Digital Identity brand book
• Ovi Video overviews
• Several strategy and future vision projects (mobile & web)
Leading a team of 8 production designers responsible for the ongoing maintenance of the Xbox.com platform for the EMEA markets (approx. 20.000 pages). Tasks involved mainly the permanent handling of weekly production briefs, team resource management, training and Q&A standard procedures definition across the online platform.
• Ongoing production of Xbox.com EMEA
• Creation of new Xbox.com emerging markets
• Creation of new Xbox.com Live markets
• Live online coverage of several E3 Games conference
• Campaign releases of all the Xbox games
Working with several clients around the globe to provide sound and music for picture. I’ve been fortunate enough to have worked from producing sound for the big screen, such as the Emirates Stadium screens, to the small interface screens such as iPhone apps.
• Toca Me 2014 Design Conference: Opening Titles
• Onedotzero 2008: Tractor
• Nike Pro: Athlete’s Secret Weapon
• Nike: Bootcamp (2008 Bima Grand Prix Winner)
• Coca-Cola: Rooney Street striker
• Coca-Cola: UK One – The New Music Collection
• Ovi: Nokia Music
• Ovi: Contacts & Calendar
• Ovi: Nokia N-Gage
• Ovi: Share on Ovi
• Ovi: Files on Ovi
• Fiat: Pimp your Garage
• Ferrari: Maranello Experience
• Ferrari: Muretto Experience
• Rexona: Power Pamplona
Integrated the team responsible for designing and implementing the Xbox.com online platform for the EMEA markets across Europe, Middle East & Africa (21 territories).
• Execution of UI visual concepts
• Implementation via Microsoft’s CMS development build tool.
Worked across digital products supporting the visual creative departments on the execution of visual and sound concepts (Webdote & Insa- IBM) for websites, banners, online and offline games and videos, interactive presentations and interactive kiosks.
Responsible for Human Resource Development department. Main tasks involved auditing private and public sector companies accessing their HR development needs. Also submitting HR development projects applications to European Social Economical Funds and post approval financial and technical project management.
Developed several practical projects involving advanced Ableton and Max 4 Live techniques in the former Garnish London school.
Tuition covering the most advanced sound engineering and studio practices.
In-depth tuition involving most of the offline graphic design practices.
Three year degree hands on practice around several visual disciplines such as graphic design, interface and digital design, multimedia development and sound and music technology.